In spite of uncertainty on many geo-political fronts, global IT spending is predicted to grow yet again in 2019, with digital business technology platforms (and digitalization) playing an increasingly large part.
Due to improving AI capabilities, analytics and business intelligence is having a greater impact on business operations and strategy than ever before.
Businesses not participating in the digital ecosystem as a platform risk disintermediation, and the IT distribution channel is no different.
Gartner research shows that B2B buyers want more simplicity in accessing the right information for their purchase decisions.
Vendors are restructuring their business and channel models to focus on software, cloud and annuity income, causing legacy hardware resellers angst in their business operations. Distribution platforms can help.
Customer data platforms are receiving increasing attention for their ability to aggregate customer data for analysis and insights-generation, and channel distribution platforms are well-adapted to act in this role for their customers.
In needing to demonstrate a billing and provisioning infrastructure as part of the new CSP direct bill requirements, partners are feeling the hand of Microsoft nudging them down the road of digital transformation.
Shifting operations to a platform basis comes with its own set of adoption and onboarding complications.
From vendor to end-user, the platform based business model has relevance throughout the IT distribution channel.
Profitable platform-based business models are growing rapidly within the IT distribution industry, and whilst global enterprise distributors can build their own platforms, SME distributors are struggling to do the same.