In spite of uncertainty on many geo-political fronts, global IT spending is predicted to grow yet again in 2019, with digital business technology platforms (and digitalization) playing an increasingly large part.
Businesses not participating in the digital ecosystem as a platform risk disintermediation, and the IT distribution channel is no different.
IT resellers face a variety of business risks, from bad debt exposure to potential license and billing issues. ChannelCenter reimagines a safer and more transparent way for them to do business.
The figures don't lie - ecommerce is growing rapidly, and businesses within the IT distribution channel are waking up to the potential of including ecommerce stores within their distribution models.
Customer data platforms are receiving increasing attention for their ability to aggregate customer data for analysis and insights-generation, and channel distribution platforms are well-adapted to act in this role for their customers.
New partner programme targets the company's most capable Azure MSPs.
It's not just them though. A willingness to adapt & change is crucial for all businesses throughout the IT channel.
Companies need to be alert to blindly following market trends at the expense of neglecting their own attractive and unique product and service offerings.
A recent survey-based report by the Global Technology Distribution Council (GTDC) reveals that distributors are optimistic about the year ahead, and are forging inroads into new technology markets via updated services and solutions.
Rather than mourning the loss of traditional physical distribution mechanisms, IT channel managers should herald the benefits, efficiencies and opportunities which digitalization brings.